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Briefing: Snapchat’s ‘Reals’ joke mocks Instagram’s many ripoffs

Strategic angle: On April Fools' Day, Snap humorously rebrands its Spotlight feed to 'Reals' in a playful jab at Instagram.

by Editorial Staff|Apr 1, 2026|1 MIN READ|WORLD

Snapchat announces a name change for its Spotlight feed.

The new name 'Reals' is a playful nod to Instagram Reels.

The announcement was made on April Fools' Day.